Social media marketing
Who we can help you target
One of the most appealing things about social media is the quantity and range of data it offers. There is no other marketing channel with the accuracy of targeting that social media offers. We can specifically help you target 45 year old females with a love of cats, or men from London who are partial to a bowler hat.
We’ll show you how to use the tools and create great content to engage the audience that precisely meets your needs.
Most popular social networks in the UK
At 62.79% of market share, Facebook is the leading social media platform in the UK as of July 2024. Instagram is the second most used platform with 13.48%, Twitter in third at 10.49% and Pintrest (5.54%), Reddit (3.55%), YouTube (2.74%) and Linkedin (1.03%) make up the top seven.
Source, July 2024, StatCounter
Facebook: The UK Market Leader
There were 55.9 million Facebook users in the UK as of July 2024, which accounts for 81.2% of the entire population!
Women lead the way at 53.3%, with the highest difference between men and women occurring within the 55 to 64 age bracket, where women lead by 2.9 million.
But no matter what the age, sex and interests of your desired target audience we can help you get your message specifically to them.
UK Facebook user ages
Source, July 2024, NapoleonCat
Instagram: 34.5 million UK users
There were over 34.7 million Instagram users in the UK as of July 2024, which accounts for 50.4% of the population.
There are more UK women on Instagram than men with 55% of the users being female. The age group with the highest difference between men and women occurs within people aged 35 to 44, where women lead by 3.1 million!
We hope this data helps demonstrate that social media is unlike any other marketing channel. The quantity of data available is truly mind blowing, not just in the big data either. Social media users willingly provide a plethora of information about themselves that can be used to target specific locations, interests, and behaviours.
UK Instagram user ages
25-34 (29.7%),
18-24 (24.5%),
35-44 (20.2%),
45-54 (12.7%),
55-64 (8.4%),
65+ (4.6%)
Source, July 2024, NapoleonCat